Morgan Spurlock went on a hunt, he wanted to wanted to raise 1.5 million dollars to fund THE GREATEST MOVIE EVER SOLD which featured the greatest products ever sold. With idea there would basically be no need for advertising so the official market for the products that were included in the movie do not need to be advertised in any way, this actually helps the companies in saving tons of money since they don’t have to pay advertising companies anymore. Saying this shows that companies will jump directly and try to fund this movie, but that was not the case. A lot of these companies were scared because there was no official documents that said that this movie is going to be a success, and the companies themselves had no word in how their products are going to be presented, so that was the downfall of the movie. After a lot of persuasion and effort from Morgan Spulocks side, he was able to convince 17 different companies in funding his movie which had insurmountable success without any advertising which is basically the whole point of the movie.